feat(smart-contracts): dissociate referrer from protocolReferrer

[clemsos]

Description

This separate the referrer which gets a cut on each purchase from the protocolReferrer that is granted governance tokens as a reward for using the protocol

Issues

Fixes #15032
Refs #

Checklist:

• 1 PR, 1 purpose: my Pull Request applies to a single purpose
• I have commented my code, particularly in hard-to-understand areas
• I have updated the docs to reflect my changes if applicable
• I have added tests (and stories for frontend components) that prove my fix is effective or that my feature works
• I have performed a self-review of my own code
• If my code involves visual changes, I am adding applicable screenshots to this thread

Release Note Draft Snippet