Impact tag for Google Tag Manager Server Side

On a page view event Impact server-to-server stores the {clickid} URL parameter inside the impact_cid cookie. On a conversion event tag sends request with data about the conversion to the Impact.

• Impact Account SID - impact account ID
• Auth Token - you can view and manage your API keys in the impact.com Platform
• Event Type ID - Unique identifier for the event type (or action tracker) that tracked this conversion.
• Program ID - Unique identifier for the campaign (or program) that the conversion is associated with.
• Order Id - Your unique identifier for the order associated with this conversion. For example, in a retail sale, this could be the Order ID you've assigned the customer for their purchase. Note that an OrderId value only needs to be unique to the event type (also known as the action tracker). Required.
• Array of products in EE format - product data
• Send User IP address - user IP

How to use

• How to set up Impact server to server conversion tracking

Open Source

Impact Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.