diff --git a/setup.py b/setup.py
index 0cb6d2e..9e5f9cb 100644
--- a/setup.py
+++ b/setup.py
@@ -34,7 +34,7 @@ def load_version():
                                             "bintray", "bintray.py"))
     with open(filename, "rt") as version_file:
         conan_init = version_file.read()
-        version = re.search("__version__ = '([0-9a-z.-]+)'", conan_init).group(1)
+        version = re.search('__version__ = "([0-9a-z.-]+)"', conan_init).group(1)
         return version
 
 setup(