0.0.4

What's Changed

New Features 🎉

• Add clv_summary Utility Function by @ColtAllen in #164
• Add Individual Shifted Beta Geometric (sBG) model by @ricardoV94 in #133

Bugfixes 🐛

• Fix bug in MMM prior predictive sampling by @xalelax in #173
• Fix inconsistent control coordinate by @xalelax in #174

Maintenance 🔧

• Relax matplotlib dependency by @juanitorduz in #179

New Contributors

• @xalelax made their first contribution in #173

Full Changelog: 0.0.3...0.0.4

0.0.3

What's Changed

Documentation 📖

• Add CLV Quickstart notebook by @larryshamalama in #139

New Contributors

• @cluhmann made their first contribution in #151

Full Changelog: 0.0.2...0.0.3

0.0.2

What's Changed

New Features 🎉

• Add GeometricAdstock and Logistic transformers by @juanitorduz in #2
• Add helper function to generate Fourier modes to model seasonality by @juanitorduz in #10
• Add tanh saturation function by @juanitorduz in #9
• Add delayed adstock transformation by @juanitorduz in #8
• Vectorize adstock transformations by @juanitorduz in #15
• Adding a distribution class for the continuous non-contractual setting by @larryshamalama in #16
• Adding a distribution class for the continuous contractual setting by @larryshamalama in #36
• Implement gamma-gamma model and base CLV API by @ricardoV94 in #61
• MMM API Proposal V2 by @juanitorduz in #68
• Add BetaGeoModel to clv submodule by @larryshamalama in #67
• Make channel_contributions contain a channel axis and exploit that in plots by @lucianopaz in #119
• Make compute_channel_contribution_original_scale work with arbitrary dimensions by @lucianopaz in #122
• Add utility to compute customer lifetime value by @ricardoV94 in #125
• Allow MAP fitting for CLV models by @ricardoV94 in #130
• Add Pareto/NBD Distribution Class by @ColtAllen in #131

Bugfixes 🐛

• Remove forgotten eval by @juanitorduz in #17
• Fix continuous-contractual rng by @ricardoV94 in #62

Documentation 📖

• Add initial CLV content to README by @drbenvincent in #28
• MMM Simulated Notebook Example by @juanitorduz in #41
• Set up docs by @OriolAbril in #77
• Update README.md by @juanitorduz in #107
• Work on streamlining docs by @OriolAbril in #103
• Add intercept to readme by @juanitorduz in #111
• MMM Example Notebook Improvement: Using DelayedSaturatedMMM by @juanitorduz in #123
• Fix date typo by @juanitorduz in #124
• MMM Notebook: fix z values which should be x by @juanitorduz in #138

Maintenance 🔧

• Set basic development environment by @juanitorduz in #1
• Add setup.py by @juanitorduz in #7
• Make code style black compatible by @juanitorduz in #12
• Add pyproject.toml by @juanitorduz in #13
• Move mmm to a subpackage and import subpackages from parent packages by @lucianopaz in #80
• Refactor MMM into Base and subclass by @lucianopaz in #85
• Refactor validation and preprocessing to rely on mixin classes by @lucianopaz in #105
• Update dependency to PyMC 5.0 by @ricardoV94 in #115
• Rename project to pymc-marketing by @ricardoV94 in #116
• Release automation by @lucianopaz in #132
• Updates for release by @ricardoV94 in #143
• Make more extensive usage of the pypoject.toml configuration file by @tomicapretto in #146

New Contributors

• @juanitorduz made their first contribution in #1
• @drbenvincent made their first contribution in #28
• @ricardoV94 made their first contribution in #62
• @OriolAbril made their first contribution in #77
• @ColtAllen made their first contribution in #131
• @tomicapretto made their first contribution in #146

Full Changelog: https://github.com/pymc-labs/pymc-marketing/commits/0.0.2