Add a reference to the Jupyter paper

Fixes #285

Author: palewire

about.html

@@ -354,7 +354,7 @@
 
         <p>Project Jupyter is a non-profit, open-source project, born out of the <a href="https://ipython.org">IPython Project</a> in 2014 as it evolved to support interactive data science and scientific computing across all programming languages. Jupyter will always be 100% open-source software, free for all to use and released under the liberal terms of the <a href="https://opensource.org/licenses/BSD-3-Clause">modified BSD license</a>.</p>
 
-        <p>Jupyter is developed in the open on GitHub, through the consensus of the Jupyter community. For more information on our governance approach, please see our <a href="https://github.com/jupyter/governance/blob/master/governance.md">Governance Document</a>.</p>
+        <p>Jupyter is developed in the open on GitHub, through the consensus of the Jupyter community. The project's outlines were initially defined in a scholarly paper <a href="https://ebooks.iospress.nl/publication/42900">published by IOS Press</a>. For more information on our governance approach, please see our <a href="https://github.com/jupyter/governance/blob/master/governance.md">Governance Document</a>.</p>
 
    <p>All online and in-person interactions and communications directly related to the project are covered by the <a href="https://github.com/jupyter/governance/blob/master/conduct/code_of_conduct.md">Jupyter Code of Conduct</a>. This Code of Conduct sets expectations to enable a diverse community of users and contributors to participate in the project with respect and safety.</p>