Metrics to include and exclude

[fivetran-sheringuyen]

For users who are familiar with both the Apple Store and Google Play, are there metrics that we should include in this roll up package that aren't already? Are there metrics that we have included that don't make sense to you as a roll up metric? Please feel free to contribute to this discussion!

Additionally, these are the two qualifiers for metrics to be included in any model of this roll up package:

1. Have an equivalent metric for both the Apple App Store and Google Play according to documentation found for each of the connector data sources.
   For example, we included a field called downloads that occurs as total_downloads in the Apple App Store and as device_installs in Google Play.

2. Make sense when aggregated at the level of the respective report.
   For example, we did not include active_devices_last_30_days from the Apple App Store although there was an equivalent metric in Google Play called <insert metric name>. This is because in the Apple App Store, this metric is typically aggregated by a dimension and source type, therefore, we cannot guarantee that there will not be any duplication in counts of active_devices_last_30_days if only aggregated by the dimension.