diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 55431b61f..315bac2b4 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -34,7 +34,7 @@ jobs:
       - uses: dtolnay/rust-toolchain@master
         with:
           toolchain: ${{matrix.rust}}
-      - run: cargo run --manifest-path demo-rs/Cargo.toml
+      - run: cargo run --manifest-path demo/Cargo.toml
       - run: cargo test --workspace --exclude cxx-test-suite
 
   msrv:
@@ -43,7 +43,7 @@ jobs:
     steps:
       - uses: actions/checkout@v2
       - uses: dtolnay/rust-toolchain@1.42.0
-      - run: cargo run --manifest-path demo-rs/Cargo.toml
+      - run: cargo run --manifest-path demo/Cargo.toml
 
   buck:
     name: Buck
@@ -66,7 +66,7 @@ jobs:
           cp third-party/Cargo.lock .
           cargo vendor --versioned-dirs --locked third-party/vendor
       - run: buck build :cxx#check --verbose=0
-      - run: buck run demo-rs --verbose=0
+      - run: buck run demo --verbose=0
       - run: buck test ... --verbose=0
 
   bazel:
@@ -84,5 +84,5 @@ jobs:
         run: |
           cp third-party/Cargo.lock .
           cargo vendor --versioned-dirs --locked third-party/vendor
-      - run: bazel run demo-rs --verbose_failures --noshow_progress
+      - run: bazel run demo --verbose_failures --noshow_progress
       - run: bazel test ... --verbose_failures --noshow_progress
diff --git a/Cargo.toml b/Cargo.toml
index 5458398a4..c950d2e4a 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -9,7 +9,7 @@ description = "Safe interop between Rust and C++"
 repository = "https://github.com/dtolnay/cxx"
 documentation = "https://docs.rs/cxx"
 readme = "README.md"
-exclude = ["/demo-cxx", "/gen", "/syntax", "/third-party"]
+exclude = ["/demo", "/gen", "/syntax", "/third-party"]
 keywords = ["ffi"]
 categories = ["development-tools::ffi", "api-bindings"]
 
@@ -34,7 +34,7 @@ rustversion = "1.0"
 trybuild = { version = "1.0.33", features = ["diff"] }
 
 [workspace]
-members = ["demo-rs", "flags", "gen/build", "gen/cmd", "gen/lib", "macro", "tests/ffi"]
+members = ["demo", "flags", "gen/build", "gen/cmd", "gen/lib", "macro", "tests/ffi"]
 
 [package.metadata.docs.rs]
 targets = ["x86_64-unknown-linux-gnu"]
diff --git a/README.md b/README.md
index 345ce7d4b..9c65df690 100644
--- a/README.md
+++ b/README.md
@@ -60,9 +60,8 @@ function calls Rust's `len()`.
 
 ## Example
 
-A runnable version of this example is provided under the *demo-rs* directory of
-this repo (with the C++ side of the implementation in the *demo-cxx* directory).
-To try it out, jump into demo-rs and run `cargo run`.
+A runnable version of this example is provided under the *demo* directory of
+this repo. To try it out, run `cargo run` from that directory.
 
 ```rust
 #[cxx::bridge]
@@ -78,7 +77,7 @@ mod ffi {
         // One or more headers with the matching C++ declarations. Our code
         // generators don't read it but it gets #include'd and used in static
         // assertions to ensure our picture of the FFI boundary is accurate.
-        include!("demo-cxx/demo.h");
+        include!("demo/include/demo.h");
 
         // Zero or more opaque types which both languages can pass around but
         // only C++ can see the fields.
@@ -107,10 +106,10 @@ get to call back and forth safely.
 
 Here are links to the complete set of source files involved in the demo:
 
-- [demo-rs/src/main.rs](demo-rs/src/main.rs)
-- [demo-rs/build.rs](demo-rs/build.rs)
-- [demo-cxx/demo.h](demo-cxx/demo.h)
-- [demo-cxx/demo.cc](demo-cxx/demo.cc)
+- [demo/src/main.rs](demo/src/main.rs)
+- [demo/build.rs](demo/build.rs)
+- [demo/include/demo.h](demo/include/demo.h)
+- [demo/src/demo.cc](demo/src/demo.cc)
 
 To look at the code generated in both languages for the example by the CXX code
 generators:
@@ -118,10 +117,10 @@ generators:
 ```console
    # run Rust code generator and print to stdout
    # (requires https://github.com/dtolnay/cargo-expand)
-$ cargo expand --manifest-path demo-rs/Cargo.toml
+$ cargo expand --manifest-path demo/Cargo.toml
 
    # run C++ code generator and print to stdout
-$ cargo run --manifest-path gen/cmd/Cargo.toml -- demo-rs/src/main.rs
+$ cargo run --manifest-path gen/cmd/Cargo.toml -- demo/src/main.rs
 ```
 
 <br>
@@ -228,13 +227,13 @@ cxx-build = "0.3"
 
 fn main() {
     cxx_build::bridge("src/main.rs")  // returns a cc::Build
-        .file("../demo-cxx/demo.cc")
+        .file("src/demo.cc")
         .flag_if_supported("-std=c++11")
         .compile("cxxbridge-demo");
 
     println!("cargo:rerun-if-changed=src/main.rs");
-    println!("cargo:rerun-if-changed=../demo-cxx/demo.h");
-    println!("cargo:rerun-if-changed=../demo-cxx/demo.cc");
+    println!("cargo:rerun-if-changed=src/demo.cc");
+    println!("cargo:rerun-if-changed=include/demo.h");
 }
 ```
 
diff --git a/demo-cxx/BUCK b/demo-cxx/BUCK
deleted file mode 100644
index f60200bfe..000000000
--- a/demo-cxx/BUCK
+++ /dev/null
@@ -1,17 +0,0 @@
-cxx_library(
-    name = "demo-cxx",
-    srcs = ["demo.cc"],
-    compiler_flags = ["-std=c++14"],
-    visibility = ["PUBLIC"],
-    deps = [
-        ":include",
-        "//demo-rs:include",
-    ],
-)
-
-cxx_library(
-    name = "include",
-    exported_headers = ["demo.h"],
-    visibility = ["PUBLIC"],
-    deps = ["//:core"],
-)
diff --git a/demo-cxx/BUILD b/demo-cxx/BUILD
deleted file mode 100644
index 7b1860ad8..000000000
--- a/demo-cxx/BUILD
+++ /dev/null
@@ -1,17 +0,0 @@
-cc_library(
-    name = "demo-cxx",
-    srcs = ["demo.cc"],
-    copts = ["-std=c++14"],
-    visibility = ["//visibility:public"],
-    deps = [
-        ":include",
-        "//demo-rs:include",
-    ],
-)
-
-cc_library(
-    name = "include",
-    hdrs = ["demo.h"],
-    visibility = ["//visibility:public"],
-    deps = ["//:core"],
-)
diff --git a/demo-rs/BUCK b/demo/BUCK
similarity index 61%
rename from demo-rs/BUCK
rename to demo/BUCK
index a3f460bb3..78e75e6ea 100644
--- a/demo-rs/BUCK
+++ b/demo/BUCK
@@ -1,10 +1,10 @@
 rust_binary(
-    name = "demo-rs",
-    srcs = glob(["src/**"]),
+    name = "demo",
+    srcs = glob(["src/**/*.rs"]),
     deps = [
+        ":demo-sys",
         ":gen",
         "//:cxx",
-        "//demo-cxx:demo-cxx",
     ],
 )
 
@@ -12,8 +12,8 @@ cxx_library(
     name = "gen",
     srcs = [":gen-source"],
     deps = [
+        ":demo-include",
         ":include",
-        "//demo-cxx:include",
     ],
 )
 
@@ -38,5 +38,20 @@ cxx_library(
     exported_headers = {
         "src/main.rs.h": ":gen-header",
     },
-    visibility = ["PUBLIC"],
+)
+
+cxx_library(
+    name = "demo-sys",
+    srcs = ["src/demo.cc"],
+    compiler_flags = ["-std=c++14"],
+    deps = [
+        ":demo-include",
+        ":include",
+    ],
+)
+
+cxx_library(
+    name = "demo-include",
+    exported_headers = ["include/demo.h"],
+    deps = ["//:core"],
 )
diff --git a/demo-rs/BUILD b/demo/BUILD
similarity index 62%
rename from demo-rs/BUILD
rename to demo/BUILD
index e3ebb96be..1edc65c59 100644
--- a/demo-rs/BUILD
+++ b/demo/BUILD
@@ -1,12 +1,12 @@
 load("//tools/bazel:rust.bzl", "rust_binary", "rust_library")
 
 rust_binary(
-    name = "demo-rs",
-    srcs = glob(["src/**"]),
+    name = "demo",
+    srcs = glob(["src/**/*.rs"]),
     deps = [
+        ":demo-sys",
         ":gen",
         "//:cxx",
-        "//demo-cxx",
     ],
 )
 
@@ -14,8 +14,8 @@ cc_library(
     name = "gen",
     srcs = [":gen-source"],
     deps = [
+        ":demo-include",
         ":include",
-        "//demo-cxx:include",
     ],
 )
 
@@ -38,6 +38,21 @@ genrule(
 cc_library(
     name = "include",
     hdrs = [":gen-header"],
-    include_prefix = "demo-rs/src",
-    visibility = ["//visibility:public"],
+    include_prefix = "demo/src",
+)
+
+cc_library(
+    name = "demo-sys",
+    srcs = ["src/demo.cc"],
+    copts = ["-std=c++14"],
+    deps = [
+        ":demo-include",
+        ":include",
+    ],
+)
+
+cc_library(
+    name = "demo-include",
+    hdrs = ["include/demo.h"],
+    deps = ["//:core"],
 )
diff --git a/demo-rs/Cargo.toml b/demo/Cargo.toml
similarity index 100%
rename from demo-rs/Cargo.toml
rename to demo/Cargo.toml
diff --git a/demo-rs/build.rs b/demo/build.rs
similarity index 53%
rename from demo-rs/build.rs
rename to demo/build.rs
index f32b8ef48..a3c31b395 100644
--- a/demo-rs/build.rs
+++ b/demo/build.rs
@@ -1,10 +1,10 @@
 fn main() {
     cxx_build::bridge("src/main.rs")
-        .file("../demo-cxx/demo.cc")
+        .file("src/demo.cc")
         .flag_if_supported("-std=c++14")
         .compile("cxxbridge-demo");
 
     println!("cargo:rerun-if-changed=src/main.rs");
-    println!("cargo:rerun-if-changed=../demo-cxx/demo.h");
-    println!("cargo:rerun-if-changed=../demo-cxx/demo.cc");
+    println!("cargo:rerun-if-changed=src/demo.cc");
+    println!("cargo:rerun-if-changed=include/demo.h");
 }
diff --git a/demo-cxx/demo.h b/demo/include/demo.h
similarity index 100%
rename from demo-cxx/demo.h
rename to demo/include/demo.h
diff --git a/demo-cxx/demo.cc b/demo/src/demo.cc
similarity index 88%
rename from demo-cxx/demo.cc
rename to demo/src/demo.cc
index 21bdad43b..79c693f33 100644
--- a/demo-cxx/demo.cc
+++ b/demo/src/demo.cc
@@ -1,5 +1,5 @@
-#include "demo-cxx/demo.h"
-#include "demo-rs/src/main.rs.h"
+#include "demo/include/demo.h"
+#include "demo/src/main.rs.h"
 #include <iostream>
 
 namespace org {
diff --git a/demo-rs/src/main.rs b/demo/src/main.rs
similarity index 94%
rename from demo-rs/src/main.rs
rename to demo/src/main.rs
index 66dfc7997..ee7e09347 100644
--- a/demo-rs/src/main.rs
+++ b/demo/src/main.rs
@@ -7,7 +7,7 @@ mod ffi {
     }
 
     extern "C" {
-        include!("demo-cxx/demo.h");
+        include!("demo/include/demo.h");
 
         type ThingC;
         fn make_demo(appname: &str) -> UniquePtr<ThingC>;
diff --git a/gen/build/src/lib.rs b/gen/build/src/lib.rs
index 2560aeec5..768de1538 100644
--- a/gen/build/src/lib.rs
+++ b/gen/build/src/lib.rs
@@ -15,18 +15,18 @@
 //!
 //! fn main() {
 //!     cxx_build::bridge("src/main.rs")
-//!         .file("../demo-cxx/demo.cc")
+//!         .file("src/demo.cc")
 //!         .flag_if_supported("-std=c++11")
 //!         .compile("cxxbridge-demo");
 //!
 //!     println!("cargo:rerun-if-changed=src/main.rs");
-//!     println!("cargo:rerun-if-changed=../demo-cxx/demo.h");
-//!     println!("cargo:rerun-if-changed=../demo-cxx/demo.cc");
+//!     println!("cargo:rerun-if-changed=src/demo.cc");
+//!     println!("cargo:rerun-if-changed=include/demo.h");
 //! }
 //! ```
 //!
-//! A runnable working setup with this build script is shown in the
-//! *demo-rs* and *demo-cxx* directories of [https://github.com/dtolnay/cxx].
+//! A runnable working setup with this build script is shown in the *demo*
+//! directory of [https://github.com/dtolnay/cxx].
 //!
 //! [https://github.com/dtolnay/cxx]: https://github.com/dtolnay/cxx
 //!
@@ -83,7 +83,7 @@ pub fn bridge(rust_source_file: impl AsRef<Path>) -> Build {
 /// ```no_run
 /// let source_files = vec!["src/main.rs", "src/path/to/other.rs"];
 /// cxx_build::bridges(source_files)
-///     .file("../demo-cxx/demo.cc")
+///     .file("src/demo.cc")
 ///     .flag_if_supported("-std=c++11")
 ///     .compile("cxxbridge-demo");
 /// ```
diff --git a/src/lib.rs b/src/lib.rs
index a7073388c..94a903745 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -57,10 +57,9 @@
 //!
 //! # Example
 //!
-//! A runnable version of this example is provided under the *demo-rs* directory
-//! of [https://github.com/dtolnay/cxx] (with the C++ side of the implementation
-//! in the *demo-cxx* directory). To try it out, jump into demo-rs and run
-//! `cargo run`.
+//! A runnable version of this example is provided under the *demo* directory of
+//! [https://github.com/dtolnay/cxx]. To try it out, run `cargo run` from that
+//! directory.
 //!
 //! ```no_run
 //! #[cxx::bridge]
@@ -76,7 +75,7 @@
 //!         // One or more headers with the matching C++ declarations. Our code
 //!         // generators don't read it but it gets #include'd and used in static
 //!         // assertions to ensure our picture of the FFI boundary is accurate.
-//!         include!("demo-cxx/demo.h");
+//!         include!("demo/include/demo.h");
 //!
 //!         // Zero or more opaque types which both languages can pass around but
 //!         // only C++ can see the fields.
@@ -113,10 +112,10 @@
 //!
 //! Here are links to the complete set of source files involved in the demo:
 //!
-//! - [demo-rs/src/main.rs](https://github.com/dtolnay/cxx/blob/master/demo-rs/src/main.rs)
-//! - [demo-rs/build.rs](https://github.com/dtolnay/cxx/blob/master/demo-rs/build.rs)
-//! - [demo-cxx/demo.h](https://github.com/dtolnay/cxx/blob/master/demo-cxx/demo.h)
-//! - [demo-cxx/demo.cc](https://github.com/dtolnay/cxx/blob/master/demo-cxx/demo.cc)
+//! - [demo/src/main.rs](https://github.com/dtolnay/cxx/blob/master/demo/src/main.rs)
+//! - [demo/build.rs](https://github.com/dtolnay/cxx/blob/master/demo/build.rs)
+//! - [demo/include/demo.h](https://github.com/dtolnay/cxx/blob/master/demo/include/demo.h)
+//! - [demo/src/demo.cc](https://github.com/dtolnay/cxx/blob/master/demo/src/demo.cc)
 //!
 //! To look at the code generated in both languages for the example by the CXX
 //! code generators:
@@ -124,10 +123,10 @@
 //! ```console
 //!    # run Rust code generator and print to stdout
 //!    # (requires https://github.com/dtolnay/cargo-expand)
-//! $ cargo expand --manifest-path demo-rs/Cargo.toml
+//! $ cargo expand --manifest-path demo/Cargo.toml
 //!
 //!    # run C++ code generator and print to stdout
-//! $ cargo run --manifest-path gen/cmd/Cargo.toml -- demo-rs/src/main.rs
+//! $ cargo run --manifest-path gen/cmd/Cargo.toml -- demo/src/main.rs
 //! ```
 //!
 //! <br>
@@ -237,13 +236,13 @@
 //!
 //! fn main() {
 //!     cxx_build::bridge("src/main.rs")  // returns a cc::Build
-//!         .file("../demo-cxx/demo.cc")
+//!         .file("src/demo.cc")
 //!         .flag_if_supported("-std=c++11")
 //!         .compile("cxxbridge-demo");
 //!
 //!     println!("cargo:rerun-if-changed=src/main.rs");
-//!     println!("cargo:rerun-if-changed=../demo-cxx/demo.h");
-//!     println!("cargo:rerun-if-changed=../demo-cxx/demo.cc");
+//!     println!("cargo:rerun-if-changed=src/demo.cc");
+//!     println!("cargo:rerun-if-changed=include/demo.h");
 //! }
 //! ```
 //!