about.html

---
title: About
h1: At heart, I'm a storyteller.
---

<section class="container">
  <div class="row">
    <div class="col-lg-6">
      <p>
        I started as a public affairs photojournalist nearly 15 years ago after
        graduating at the top of my class (with the
        <a
          href="http://www.legis.ga.gov/Legislation/en-US/display/20072008/HR/289"
          rel="noopener noreferrer"
          target="_blank"
          >state legislation</a
        >
        to prove it).
      </p>
      <p>
        Because I love stories, I began experimenting with all the ways to share
        them, illustrate them and even measure them. That's why my content
        expertise today is broad. It includes:
      </p>
      <ul>
        <li>
          <a href="/portfolio/content-design">Content strategy</a> and design
        </li>
        <li>Hiring and managing content teams</li>
        <li><a href="/portfolio/copywriting-seo">SEO</a> for blog posts</li>
        <li>Photography and graphic design</li>
        <li><a href="/portfolio/social-media-marketing">Social media</a></li>
        <li>Web data analysis and dashboard setup</li>
        <li>Public relations</li>
        <li>Creating brand style guides</li>
        <li>
          <a href="/portfolio/training">Teaching</a> people about great content
        </li>
      </ul>
    </div>
    <div class="col-lg-5 text-center ml-lg-4">
      <figure class="border-frame my-5">
        <img src="/assets/img/about.jpg" alt />
      </figure>
    </div>
  </div>
</section>

<section class="container my-4">
  <h2 class="h4">Cheryl, are you really that great at all those things?</h2>
  <p>
    Nah. I'm an expert writer and content manager, a middling videographer and a
    mere dilettante when it comes to web design (which is why I hire a pro for
    redesigns
    <a href="https://cpe.kennesaw.edu" rel="noopener noreferrer" target="_blank"
      >like this one</a
    >). But where I really excel is applying an analytical approach to solving
    creative problems. Here's some stuff I'm proud of:
  </p>
  <ul>
    <li>
      Where my words have ended up, like
      <a
        href="https://www.theguardian.com/us-news/2020/jun/29/manatees-facing-increased-threats-during-the-pandemic"
        rel="noopener noreferrer"
        target="_blank"
        >The Guardian</a
      >
      and
      <a
        href="https://www.hertz.com/blog/travel/things-to-do/things-atlanta-top-spots-food-art-entertainment"
        rel="noopener noreferrer"
        target="_blank"
        >Hertz</a
      >
    </li>
    <li>
      <a href="/portfolio/content-design">This content design project</a> that
      led to a 14% higher site conversion rate
    </li>
    <li>Getting a 4.0 in my MBA program (despite ECON 8010)</li>
    <li>
      <a
        href="https://www.ratemyprofessors.com/ShowRatings.jsp?tid=2292393"
        rel="noopener noreferrer"
        target="_blank"
        >Teaching marketing</a
      >
      at Kennesaw State University
    </li>
    <li>
      Two national awards for marketing campaigns and one state-level award for
      feature journalism
    </li>
  </ul>
</section>

<section class="container my-4">
  <h2 class="h4">Do you do anything else besides work?</h2>
  <p>
    Why, yes, I do. I’m touched that you should ask. I love reading, traveling,
    volunteering with nonprofits, hiking and cuddling small- to medium-sized
    animals. I also enjoy luring unsuspecting family members into playing word
    games like Taboo so I can win (though I've currently run out of family
    members for this). I cook a lot, too: cauliflower curry, shakshuka and weird
    experiments with avocado. And I'm a bit of a personal finance junkie.
  </p>
  <p>
    To take a peek into my travels and personal life,
    <a href="/blog">check out my blog</a>. Or feel free to connect on
    <a
      href="https://www.linkedin.com/in/cherylrodewig/"
      rel="noopener noreferrer"
      target="_blank"
      >LinkedIn</a
    >. I'm also delighted when people
    <a
      href="https://twitter.com/CherylRodewig"
      rel="noopener noreferrer"
      target="_blank"
      >tweet me</a
    >.
  </p>
</section>