The design of application data model MUST consider the application use cases, as well as the upstream and downstream systems, use cases.
The design of the data model of an application MUST consider the adidas Corporate Data Model (internal link).
Different names for entities and attributes MAY be used ONLY if the CDM is not including them. If a different name is introduced then it MUST be included in the CDM.
The consistency of the names of entities and attributes across the whole application MUST be maintained.